Ben Browning
A magazine that I often read is Sports Illustrated. Images in this magazine are often happy sports images or sad images of a team losing. Today on Sports Illustrated there are a lot of great images. Their head story is about a NFL kicker who has just been charged with abusing his wife. The image on that story is a picture of the kicker looking shocked and scared. Its a powerful image. The rest of the images are pictures of teams celebrated or playing a sport of some kind. The good thing about these images is that there are a lot of diversity in these images. Sports have a lot of diversity an Sport Illustrated always captures that.
The images on Sports Illustrated capture the diverse people that play these sports but it does not have diverse images. Sports Illustrated is all about sports so that is what most of the pictures are of. This magazine doesn't capture a diverse audience because it is mostly about sports. If someone is not interested in sports then they would not be reading Sports Illustrated.
It is obvious that the editors are appealing for a sports audience because that is what this magazine is about. If you look deeper than that then you can tell the editors are mostly appealing to the football fans in the sports world. For example, the post season of baseball is happening right now and their main stories are about football. Majority of the time in this magazine the main stories are about football even when football season isn't even going on.
I would say that there is some disconnect between the magazine and their audience because they only talk about sports. Although this really isn't fair to say because it is a sports magazine after all. They can't start covering world issues because that is not why people read this magazine they read this magazine to get away for a little bit to receive some pleasant news.
No comments:
Post a Comment