Ben Browning
The music label that I'm choosing to cover is def jam records. It is a well known rap music label. A lot of famous rappers have come out of this label and it is still on the rise. Def jam is not the biggest rap label in the game but it is still on the rise. Def jam is mostly rap but will also cover R&B, hip hop, and even some pop. Kayne, Jay Z, Rhianna, and Frank Ocean are just some of the big names that has came from def jam.
Def jam does target a specific audience. They target an audience that appreciates rap and hip hop, they don't cover any other type of music and this is why they are so successful because they know what they're good at and they stick to it. This company is independent because of how large it is, it has smaller companies apart of it.
The problem with def jam is the same problem as every other music label company in the world. The problem with pandora, apple music, spotify, and others. These companies are ruining the main label companies because people are no longer buying cd's or even albums. This is how label companies make their money and these other companies are taking that away from them.
Def jam is still relevant and a big label company but i believe that this company is on its downfall. I believe in about 5 years all label companies will be dead. In the mean time this is a big label and makes a big impact on the music industry.
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